Senior CRM & Lifecycle Marketing Lead

Initiate in Cape Town seeks a Senior CRM Specialist to lead data-driven campaigns and craft personalised player journeys across the entire lifecycle. You will play a pivotal role in driving engagement, retention and lifecycle marketing for a fast-growing iGaming and sports betting operation. You will design and execute multi-channel CRM strategies, build dynamic segments, and collaborate with Marketing, Product and Analytics to optimise campaigns while ensuring compliance with regulatory and J-… This vacancy is listed on Adzuna. Read the full advert and apply there; Insly does not receive applications for it. Employer: Initiate Location: Cape Town Region