Brand South Africa

About

Brand South Africa is the country's official marketing agency appointed to promote the nation's brand reputation. The primary objective of Brand South Africa is to develop and implement proactive marketing and communication strategies for South Africa, with and through stakeholders, to promote South Africa's competitiveness and attractiveness to both domestic and international audiences. Its role is to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism, and helps new enterprises and job creation.